how Descriptive Analytics, Predictive Analytics and Prescriptive Analytics can be utilized in any small or medium sized business and what must be done within the business to effectively implement and/or institutionalize Analytics (Descriptive, Predictive and Prescriptive Analytics must be discussed in your paper). You can research how large businesses use analytics and then discuss how these methods/tools can be used or are not viable for small and medium business. Explore many of the items that were identified within your questionnaire. You may also select a small or medium business in your area as an example for your analysis but remember the paper is about the use of Descriptive, Predictive and Prescriptive Analytics in any small or medium sized businesses and NOT large businesses or specific industries.

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