Complete 17 pages APA formatted article: Review of Tesco Strategy. This is mainly due to the presence of numerous rival players, with varying product lines and services. Due to which, the bargaining power of the customers and suppliers is increasing at a rapid pace thereby amplifying the rate of switchover costs. Similarly, the food and beverage retailing segment is the largest and extremely competitive industry in the market of United Kingdom. The prime reason behind it is the presence of numerous existing players such as ASDA, Sainsbury, Tesco Plc and many others. As a result, the retail segment offered approximately 12 percent to gross domestic product (GDP) of the nation that amplified its economic standard and image in the entire globe among others. Apart from this, the retail segment also proved effective in presenting employment to almost 3.5 million educated citizens that reduced the rate of poverty and unemployment significantly. This proved extremely effective for the nation that enhanced its portfolio and equity in the market among others.Tesco Plc is recognised as one of the reputed international grocery and merchandise retailer in the market of United Kingdom. It includes more than 2318 stores in the entire globe comprising of 472000 experienced staffs to assist the customers in their purchases. It has positioned itself as the third largest retailer in the market of United Kingdom thereby comprising of a market share of 40 percent among many other rival contenders. It is mainly due to wide range of product lines such as clothes, electronics, financial services, and telecoms, furniture’s, healthcare products, retailing, pet products, DVD, CD, internet services and many others. Due to which, its total revenue, net income and operating income increased by £60.93 billion, £2.67 billion and £3.87 billion in the year 2010-2011. The company of Tesco Plc mainly operates under the banners, named: Extra, Supermarket, Metro and Express.

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