Hello, I am looking for someone to write an article on The Development of IT: Canyon Ranch Health Resorts. It needs to be at least 1750 words. The lack of importance towards customer relationship management (CRM) and the IT system was the major factor that was critically affecting the company. Canyon Ranch had a conventional approach towards the use of information systems to ensure business effectiveness. Computerized Lodging Systems (CLS) was implemented in the company to keep a track of the customers. In order to monitor customer preferences, a Guestware software application was implemented. Correspondingly, the issue faced was that no proper integration was being established between the CLS and the Guestware. Moreover, the person who acts as a coordinator in the company was not being able to provide relevant information on time and also did not have information related to the business ahead of time. Also, the firm did not have any Point of Sale (POS) in any of the restaurants and salons for the purchase of the goods. The key motive of the Canyon Ranch has been to increase the footfall and the level of customer satisfaction through efficient service deliverance. Therefore, the company needs to incorporate a management strategy to increase customer relations effectively. The company through the development of IT would be able to enhance service deliverance and tracking (Applegate & Piccoli, 2004).The company Canyon Ranch is renowned in the industry as the gold standard and thus commanded a service rate of 25% to 30% greater than the other destination spas. The unique value proposition of providing health and healing in Canyon Ranch which was supporting its increased market presence was being followed by other spas. The day spa was taking into consideration the features&nbsp.of providing the medical professional spa and other services such as physical therapy and nutrition.The problem which was being faced by the company was a lack of the effective use of IT technology which is an important aspect of the success and expansion of the business. The IT system which acts as a proper support system was not properly integrated. One of the key problems for the business was a lack of connectivity due to the ineffective use of technology which was limiting the guest number. The aim of the business is to attract new customers wherein the use of new advanced technologies can be a major support.

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