The business:Hatel is an event planning business that specializes in corporate customers that will vary by market sector. Hatel intends to provide the following kinds of unique services;a)     Retreat training services.b)    Product launch services.Hatel will use one office in the sole proprietor’s house and serve the local individuals. After one year, we are planning to shift into a rented office room and recruit ten people. Additionally, a salesperson will be hired to manage sales increase.There are so many ways on how we can sell the event planning services to potential customers. First, we are going to start with taking up smaller events, we then provide quality services, listening to all customers, meeting the customer needs, and finally ensuring the employees are well paid.Appendix The Market OverviewYour MarketMarket research and environmental/industry analysis:Your CustomersTarget customers:Customer profile:Your CompetitorsCompetitor analysis:Your MarketingMarketing Strategy:Your PRODUCT or serviceThe PRICING of your product or serviceYour POSITION (Place) in the marketplace- the place where the product/service can be boughtthe distribution channelSales and distribution channelsThe PROMOTION of your product or service- Detail your promotion techniques into six categories:·      online·      public relations·      advertising·      promotion·      packaging or personal selling·      brandingThe PEOPLE in your business (salespeople, staff etc.)The PROCESS represents the buying experienceThe PHYSICAL ENVIRONMENT where the good/services are presentedPRODUCTIVITY is an essential part of meeting a customer’s needsMarketing ActivityYour FinancesMarketing Budget {YEAR}Organisational ImplicationsContingenciesMonitoring/measurement activitiesSupporting documentationGlossary

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The business: Beekay O&D is an event planning business that specializes in corporate customers that will vary by market sector. Beekay O&D intends to provide the following kinds of unique serv
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